Web Analytics Analyst

Gamma Partners, LLC, an interactive marketing agency, is looking for a dedicated Web Analytics Analyst for our growing marketing and search practices. The Web Analytics Analyst will support the analytic needs of Gamma Partners and its clients by analyzing web traffic using standard analytics tools along with additional data tools to produce reports relating to outcomes and conversions, customer behavior and trends, and to identify opportunities for website and overall marketing campaign improvements.

Responsibilities:

• Collaborate with internal staff, client staff, and partner agencies to assist with data collection and reporting.
• Participate in the identification and validation of core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.
• Participate in the development of data strategy across multiple “listening posts” (websites, surveys, testing, market research, etc.).
• Support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis).
• Work closely with the website technology development team to identify gaps in the data capture strategy and collaboratively implement enhancements.
• Conduct research and engage regularly in Web Analytics and Search forums, interest groups, and appropriate conferences to ensure that best practices in metrics and decision making are being exposed to management and core website decision makers.

Typical Deliverables:

• Weekly, monthly reports (Excel, PowerPoint, clickstream analytics).
• Holistic dashboards with data pulled from different data sources and websites for presentations to senior management and clients.
• Data consolidation and validation.
• Coordinating tags, tracking parameter implementations.
• Assist in the creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis.
• Business requirements synthesized from multiple sources including product managers, development teams, and functional group members.
• Documentation relating to existing processes and suggestion / presentations for improving those processes.
• Effective and persuasive presentations (verbal and written) for project teams and clients. 

Knowledge / Background / Experience:

• Bachelor’s degree in accounting, economics or marketing with a strong background in statistics.
• A minimum of 3 years experience in a web analyst or search analyst role.
• Expert knowledge of Google Analytics; Google Analytics certification highly desired but not required.
• Experience with Omniture and Marin desired.
• Experience with web log analyzers and web log reports and reconciling web logs with clickstream analytics data.
• Knowledge of business operations, objectives and strategies as well as business process and information flow.
• Knowledge of basic SEO/SEM strategies, measurement and conversion analysis. 
• Excellent communication skills and ability to interact with all levels of end users and technical resources.
• Exposure to IT project management skills, business process redesign principles, tools and techniques a plus.
• Basic knowledge of usability design, website behavior and customer experience analysis.
• 3-5 years experience using the Microsoft Office suite with expert Excel skills. 

Team / Leadership Skills:

• Works effectively both independently and as a member of a cross functional team.
• Uses sound judgment to identify issues and escalates when appropriate.
• Contribute to improvements in processes (technical or business) used by analyst, developers, and client services.
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.
• Ability to identify key needs or gaps and provide leadership to close those gaps.
• Resolves disagreements and conflicts constructively, knows when to involve others.
• Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus.
• Identifies and communicates specific personal growth goals for self.
• Technical / Functional Skills:
• Understands relevant technology applications in their area.
• Using strong analytical skills provides insights as well as recommendations for changes and convinces key Company decision makers of business benefits of the proposed solutions.
• Handles multiple tasks, switches priorities and focuses as needed.
• Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.
• Understands the complex web ecosystems and best practices and applies this knowledge to their work.
• Collaborates on creation of project plans for major projects and initiatives and tasks for the team.

To express interest in this position, please send a cover letter and resume. Direct applicants only please - no recruiters or agencies.