GAMMA PARTNERS BLOG

Staying 'Top of Mind' and Driving Conversions with Search Remarketing

Staying 'Top of Mind' and Driving Conversions with Search Remarketing

It happens to all of us. You're surfing through that cool new retail site finding ridiculous deals on amazing products that you absolutely cannot live another day without. The SKUs are hitting your virtual cart faster than a chicken on a junebug. All feels right with the world...what happens next?
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How Gamma Partners Utilizes A/B Testing to Provide Data-Driven Revenue Lift

How Gamma Partners Utilizes A/B Testing to Provide Data-Driven Revenue Lift

In the world of e-commerce, the ability to measure, analyze, and act on data-driven insights can have major impact on revenue for your business. Learn how a solid analytics strategy contributes to defining and discovering key insights about your brand, products and consumers.
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Christmas in September? If You Manage an E-commerce Store Your Holidays Start Now

Christmas in September? If You Manage an E-commerce Store Your Holidays Start Now

For many e-commerce businesses, the holiday season is the most profitable time of year. Promotional opportunities abound from a discount perspective. BOGO, Free Shipping, and other types of promotions designed to give consumers a reason to shop at your online store are common. But before you get started, review this list of tips.
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Three Things to Consider When Analyzing Your PPC Efforts

Three Things to Consider When Analyzing Your PPC Efforts

Managing a paid search account is a science. To maximize its value, it requires continual testing, an understanding of how the channel fits in your customer life-cycle, and an even greater understanding of account variables, opportunities and options that can affect your performance. It is a tricky and ever-changing medium, but when managed properly, it can have a tremendously positive impact on your business’ acquisition efforts.
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The Influence of Social Media on the Purchase Cycle

The Influence of Social Media on the Purchase Cycle

Social media has emerged as the next frontier for many digital marketers. Brands and agencies alike spend millions of dollars across various social networks to make sure their message is seen and heard. But is it worth it? Learn more about the role social media plays in the sales cycle.
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User Experience Beyond Purchase

User Experience Beyond Purchase

These days, many marketers are attempting to craft a better user experience for consumers. Learn how including a retention strategy in your model is essential for providing your consumers a better, more concise user experience.
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Our Development Team in Chihuahua, Mexico – The Other Half of Gamma Partners

Our Development Team in Chihuahua, Mexico – The Other Half of Gamma Partners

With employees located throughout Chicagoland, Gamma Partners enjoys a rich culture filled with diverse personalities and skill sets. Who actually builds the websites and mobile apps we design? Who is ultimately responsible for testing and managing our marketing and e-commerce systems? Meet our team in Mexico!
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Google’s Mobile Index Change is Coming. Are you Ready?

Google’s Mobile Index Change is Coming. Are you Ready?

On April 21, Google will begin rolling out a new index for mobile search results. The change will affect searches in all languages worldwide and will roll out over a period of seven to ten days. The index will not affect desktop or tablet searches, however its impact on mobile, according to Google, will be ‘significant.’ As part of this rollout, Google will be expanding the use of ‘mobile-friendliness’ as a ranking signal.
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Gamma Partners Speaks, Engages at Master Classing In Chicago

Gamma Partners Speaks, Engages at Master Classing In Chicago

Tim Grant and LoriLee Bielski, both of Gamma Partners, had the opportunity to speak at the March MasterClassing Business Intelligence Event in Chicago last week. Learn what topics were addressed as well as where to find more information on Paid Search and Paid Social Media offerings!
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Franchise Marketing: Balancing Corporate & Local Marketing Initiatives

Franchise Marketing: Balancing Corporate & Local Marketing Initiatives

Managing and delivering successful marketing programs for a national brand is challenging enough, so how do you also account for the needs of the local franchise in Louisville? How do you leverage communications channels properly to foster market share and gain customer lifetime value?
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